Russ is a systems strategist and SEO architect with over a decade of experience at the intersection of content, code, and cognition. He’s been working with Silver Lake Digital the past three years.
An expert in multi-platform SEO and mobile Generative Engine Optimization (GEO), Russ has engineered sustained organic traffic growth and coordinated spikes on demand for clients including the NIH, Jets.com, AAA and Apartment Therapy. He is a certified Google Analytics power user and excels in extracting actionable intel from large datasets.
He has created SEO optimized content for sites including Jets.com, Virtana and Gaming Yeeter.
His work with E-commerce client, John Wind Jewelry, yielded a 1,400% increase in organic footprint over a year. 
