“Our clients are actually seeing traffic from LLMs convert seven times higher than what they were getting from Google,” says Rob Hoffman,
Bain & Company reports that 80 percent of consumers now rely on zero‑click results for at least 40 percent of their searches, cutting organic web traffic by an estimated 15–25 percent.
A Muck Rack study released in July analyzed over one million user prompts and found that 96 percent of links cited by AI fall within the communications scope—such as stories from journalistic entities, owned and external blogs,
Since I/O 2025, Google has been aggressively rolling out AI Overviews, which are live for 1.5 billion monthly users across more than 200 countries.
According to Enricko’s research, ChatGPT processes over a billion queries daily while amassing 800 million weekly active users by June 2025, a drastic increase from 300 million users just six months earlier
Research on GEO published in November 2023 showed that content optimized with relevant citations, quotes, and statistics can increase visibility in AI responses by more than 40%.
As John Herrman observed in his analysis for New York Magazine, AI platforms “continuously search the web” but also synthesize and extract information rather than ranking pages. The standard of judgment has shifted from backlinks and click-through rates to citations and contextual mentions across a range of authoritative sources